7 Innovative Strategies for Campus Recruitment

Have you ever stopped to think: “Am I doing all that I can to attract soon-to-be college grads?” Because your competitors surely are!

The demand for college graduates remains high. And why is that? Well, college-educated people have a great combination of hard and soft skills. They know how to think strategically, communicate clearly, debate ideas, and apply critical thinking to complex issues. Any business can benefit from having people with this skills set.

So, if you’re looking to attract top young talent and fill your entry-level positions, then this article is for you. Let’s take a closer look at some of the most innovative strategies for campus recruitment.

Maybe you’ve heard it before but here it goes again: your website is the core of your recruitment marketing strategy. This is where college graduates will go to research your company and see whether it has what they’re looking for.

Statistics don’t lie. According to a survey by Talent Board, nearly 64% of people think that business websites are the most valuable resource when researching new job opportunities. After all, we live in a digital world in which young people are tech-savvy and are looking for a more innovative approach to recruitment.

If you want to present your company in the best light, a booth in the campus career fair just won’t do. You need to design an attractive landing page for the students you’re trying to recruit.

The landing page needs to:

I did a little research and found an amazing example of a landing page for attracting college graduates. Take a look:

When I say a social element, I don’t mean meeting students at the campus and handing them flyers. That’s old school! Remember, these individuals grew up with Facebook, Twitter, and Instagram. Their entire lives are on the cloud.

To improve your campus recruitment strategy, you should consider:

How can you establish, develop and maintain long-lasting relationships with college students? It’s simple! You need to be present at the campus, more than just once or twice in a year.

By constantly interacting with students during their time at university, you’ll leave a positive impression of your company. Students will certainly remember who supported and mentored them and who offered help when they were struggling.

If you want to up your campus recruitment strategy, this is what you can do:

If you want to boost your campus recruiting, maybe organizing an event like a Hackathon can be an amazing idea. Hackathons are a great way to broaden your talent pool considerably, introduce the company to students, and leave a lasting impression. Potential employees can also register and leave/send their resume so they can be contacted by your company.

More and more companies are discovering the benefits of offering internship programs to college graduates. They can be a win-win scenario for your company and for the students. Your company will get a fresh perspective while students will gain real-world professional experience.

You can even involve your interns in your social media strategy. After all, they’re the ones who know the audience the best and can attract a pool of qualified candidates. What’s more, these interns can serve as brand ambassadors who will promote your company among other students.

Rather than spending tons of money on sponsored ads, why not set up a student referral program? After all, one of the most valuable marketing efforts are “word of mouth” referrals. You can ask everyone to get involved, including your current interns’ friends and family, university teachers, and professors.

Student referral programs come with various benefits including:

So, you’ve been organizing Hackathons, you’ve been setting up student referral programs, and you’ve created an attractive landing page. However, you also need to see whether your efforts are paying off. And how would you measure the effectiveness of your campus recruiting strategy? You look at the results!

If you want to know at which universities you were most successful and what strategies are most effective, make sure you track the following metrics:

Good luck with your campus recruitment!

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