The difference between white hat SEO and black hat SEO

Black hat SEO refers to methods and systems used to get higher search rankings, and breaking search engine guidelines. Black hat SEO centers around just web crawlers and not human interaction. Black hat SEO is commonly utilized by the individuals who are searching for a quick profit for their site, as opposed to building long term value on their website. Some strategies utilized in Black hat SEO include keyword stuffing, link farming, concealed text and links, and blog content spamming. The consequences of black hat SEO can lead to being blocked from a search engine as a punishment for utilizing exploitative methods. This could turn out to be very costly for your business.

The question is more why no business should engage with individuals or agencies who use black hat SEO techniques. Because search engines are becoming so smart, it is almost guaranteed that your business will be punished for using these bad practices. The cost of being punished by search engines far out way the potential short term profits.

Although you have some examples of bad practices above, it is not easy to know whether you are paying for black hat SEO or white hat SEO practices.

Although it is possible to make a prediction of how difficult it is to rank, search engine algorithms and competitors change all the time. Don’t expect any major changes in your ranking within 6 to 12 months’ and don’t take any promises of “ranking first” seriously. It simply doesn’t’ work like that. Proper SEO is a holistic approach to creating valuable content that is also easily understandable for search engines. It requires the use of all best practices to improve your rankings, this takes time and continues evaluation, research and changes to stay on top of search engines and your competitors.

Organic reach is so important for businesses to succeed in the long term, and white hat SEO techniques are very time-consuming. So there is no question that a cheap service will not be backed by the research and quality necessary to succeed. Although prices can vary a lot, this is a good indication of possible quick black hat SEO techniques.

If you own a business, it’s likely you know someone or someone who knows someone who has contracted an SEO service provider. Ask a credible source for who they would recommend. Don’t take any unknown recommendations seriously, especially those published by the service provider themselves.

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